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The Life/Career Success System - Creating your Positioning

THE RESUME WITH THE COMPETITVE EDGE

Strategic Targeted Resumes©

You will draft a statement about yourself that is an art form in personal communication - this will clearly set you apart from other applicants. Your chief concern in today’s competitive employment market is to:

  ·  Stand out from the hundreds of other applicants.
  ·  Motivate a prospective employer to take an interest in hiring you.

With this approach to writing a strategic resume you need to invest in time and effort. You will need to think hard about the work you want to do and your qualifications, skill and experience for each position that you are applying to. In order to stand out the use of a generic resume is no longer working. It will take discipline and patience on your part - if you use these strategies you will create a quality end result. This approach to resume writing is a targeted approach. You are able to define and declare your focus - then you are able to support it in every way possible in the rest of your resume. You consider your selling points from every angle and identify what is most important to bring out about yourself remembering you are selling expertise.

This process involves drafting and redrafting - it involves re-examining what is perhaps no longer relevant and establishing what is now most important and advantageous to you selling yourself. You need to be creative and take a venturesome approach - change the way you think about yourself and your career. This may alter the form of your resume and fundamentally increase the chances of your job search success.

THE POWER OF STRATEGY

A Strategic Targeted Resume© is based on the following assumptions.

You have a great deal of discretion in how you present yourself on paper or through an e-mail attachment. Exercising this discretion is crucial to the impact your resume has in helping you stand out in the competitive employment market and the ‘New World of Work’.

WHAT’S AT STAKE

YOU ARE THE ONLY PERSON WHO KNOWS WHY YOU NEED THE CHANGE IT’S YOUR DECISION REMEMBER THAT NO ONE ELSE CARES ABOUT YOUR CAREER THE WAY YOU DO!

In order for your Strategic Target Resume© to be effective you need to stand out. You need to move beyond the routine scope of your vital statistics to provide convincing support for you

A POSITIONING STATEMENT

The Strategic Targeted Resume© that you write is a positioning statement and the sole aim of that statement is to get someone to take notice of you over and above the other resumes that they are reviewing. In order for you to write this statement you will need to work with a process that will assist you in getting focused, the process involves the following steps:

  ·  STEP 1 - DEFINING YOUR CAREER OBJECTIVE
  ·  STEP 2 - ASSESS YOUR MARKETABILITY
  ·  STEP 3 - CREATE THE CORRECT FORMAT
  ·  STEP 4 - BUILDING YOUR FOUNDATION
  ·  STEP 5 - DEVELOPING YOUR DRAFT
  ·  STEP 6 - QUALITY MANAGEMENT
  ·  STEP 7 - PRESENTATION WITH SUBSTANCE
  ·  STEP 8 - THE VALUE OF ANOTHER OPINION

STEP 1 - DEFINING YOUR CAREER OBJECTIVE

Defining your objective is at the heart of developing a strategic resume. By zeroing in on what you want you can feature the relevant aspects of who you are and what you have done. An unfocused resume sends a message, one that does not serve your best interests. It reduces your chances for becoming a successful applicant. Defining your objective will help you get noticed. A focused targeted resume shows you are a career-minded person, clear about your professional interests and persuasive about your related strengths.

You will need to develop an inner-directed approach to your job search. Determine the kinds of work most likely to give you satisfaction and success - then pursue what you do best and most enjoy.

The more focused you are the greater your career opportunities will be.

A QUICK QUIZ

1. How clear is your focus on your professional identity? State what it is.
2. What kind of work do you want to be doing in your next role?
3. Briefly describe your career objective?


A resume objective - some definitions

  ·  A statement that specifies your preferred kind of work.
  ·  A description of the contributing role you wish to play or the level of responsibility and function you seek involvement with, in your next role.
  ·  Your short-term employment focus supported by personal interests and skills.
  ·  A realistic aspiration emerging from your demonstrable experience base.

Considerations for your objective

1.   First, trust your instincts listen to the inner you. What do my instincts tell me about the kind of work I am best suited to do; will build on my most notable strengths and interests? I see myself doing, working at, dedicated to, and excelling in ...
2.   Define variations on a theme don’t narrowly confine yourself. What kind of work lies outside of my direct work experience, but is indirectly related, and is of an allied nature, one that shares some common skills / knowledge base?
3.   Think about work in terms of products and services - you do have a choice. Which products and services intrigue me, delight me, inspire me or otherwise draw me to them? Products of interest... Related jobs I might do... Services of interest... Related jobs I might do...
4.   Use your imagination, tempered by self-awareness, you are not limited by your fixed beliefs. Imagine that a unique ‘you can be / do anything you want’ foundation will underwrite you pursuing what you would most like to do for work. The only condition is that it must build solidly on a dimension of your experience one that will support your occupation. Write your own job description.
5.   What insights can you gain from your family, friends, mentors, coaches remember to trust your instincts. What do key people in my personal life see as realistic and compatible work for me, that builds upon my talents and enthusiasm?

Upon consideration, I would most like the key thrust of my job objective to emphasise:

STEP2 - YOUR MARKETABILITY

Your task is to examine thoroughly the major pluses and minuses of your candidacy for the work you want. This process can assist you in helping to identify your special selling points and assist you in handling areas of complexity.

MARKETABILITY CONCERNS ARE LIMITATIONS I ALLOW

  ·  I am too young to be competitive.
  ·  I am too old to be competitive.
  ·  I do not have a tertiary qualification.
  ·  I have too many degrees.
  ·  My major does not relate to what I want to do.
  ·  I have no specialised training.
  ·  I have no paid experience
  ·  I have no professional level experience
  ·  My work experience is in a different field.
  ·  I have stayed in one career / position too long.
  ·  I have not been promoted enough.
  ·  I have changed positions too frequently.
  ·  I have gaps in my work history.
  ·  I have been made redundant.

List any other concerns that you may have;

As you review your concerns about your marketability, keep this crucial point in mind:

No aspect of your history or circumstances has the power to block you from your goals. This is the key assumption for you writing a Strategic Targeted Resume© and self-managing your life / career!

Examples:
  ·  If you are concerned about your age, you can de-emphasise or delete dates and bring out the strengths of your substantial experience.
  ·  If you do not have a tertiary qualification, you can emphasise the strength of your job experience and employer- sponsored training.
  ·  If your work experience is in a different field, you can focus on the transferability of your skills and any avocational bridges to your new line of work

Each time you recast your situation, you use the skill of reframing, this is the art of stepping outside the ordinary, automatic ways of looking at situations, and bringing up new and important dimensions that are worthy of attention.

PERSONAL ASSESSMENT OF MY BELIEFS

Complete the following questions writing your answers on a pad. This exercise can assist you in clarifying your beliefs about your career management prospects.

1.   The most challenging part of achieving my job objective may be:
2.   The marketability myth I am most vulnerable to believing is:
3.   The most predictable objection to hiring me is likely to be:
4.   A particular concern I have in presenting my qualifications is:
5.   A strategy that may be useful to winning receptivity is to:
6.   A belief that I am re-evaluating about job search techniques is that:
7.   I see the impact of the economy on my job prospects as:
8.   My commitment to getting work in the area of my job objective is:

A SUCCESSFUL GAMEPLAN - THE OUTCOME “SUCCESS”

  ·  RESUME OBJECTIVE - Employment goal
  ·  MARKETABILITY PLUSES - Significant strengths, special selling points
  ·  MARKETABILITY MINUSES - Probable weaknesses or problems or obstacles
  ·  PERSONAL RESUME STRATEY - Linking what I have done to what I want to do

STEP3 - CREATING THE CORRECT FORMAT

The chronological format
Your employment record is the primary organising principle for this format, a job-by-job historical narrative of your work effectiveness.

Criteria for use:
The chronological format is particularly effective for people with clear-cut qualifications, who are continuing or advancing in a particular career direction. It is acceptable for other, less overtly qualified people. This format can be productive if you cite relevant skills and tasks that support your objective within the job-by-job description. Recruiters and hiring managers are accustomed to, and some prefer this traditional format. It is familiar, straightforward and easy to use when making preliminary decisions of inclusion and exclusion.

The functional format
Your key skills, knowledge and related accomplishments are the primary organising principles of this format, citing relevant examples of effectiveness as proof and prediction of your ability to contribute.

Criteria for use:
The functional format is particularly effective and highly recommended for people without direct experience in the area of their career objective. Since it accents skills and achievement, it is effective and often desired by people who are well established in a career. This format provides an opportunity to establish the transferability of skills and accomplishment for candidates starting or changing a career. This format can be used to build a case for your ability to function in a new situation. Not limited to paid employment, you can give status to qualifying experience from other areas of your life.

The combination format
This format recognises the inherent drawbacks of both the chronological and functional formats used in their pure form.
1.   The chronological resume can be mundane, a bland work an autobiography.
2.   The pure functional resume is too free-floating and reads like a set of assertions about abilities, unlinked to verifiable sources of confirmation.
3.   Whether you prefer the chronological or functional format, the most effective resume blends the best elements of each.

The chronological-combination resume
This format retains the structure of a job-by-job delineation of experience and emphasises accomplishments, the hallmark of the functional resume.

The functional-combination resume
This format retains the structure of key skills, knowledge and accomplishments, incorporating a distilled experience section, which denotes career-related time / space anchors, the hallmark of the chronological resume.

STEP4 - BUILDING THE FOUNDATIONS

Develop a thorough database of your potentially qualifying experiences. This ensures that you consider all possible factors that support your career objective.

Review your learning experiences
List the particulars of each academic programme in your educational background.

  ·  High School
  ·  College or University
  ·  Post University
  ·  Any Vocational Training
  ·  Professional Development
  ·  Certificate Programmes

Review Your Work Experiences
Trace your employment record and other qualifying experiences such as community service:

1.   Title, organisation, location and dates
2.   Responsibilities
3.   Accomplishments

Review Your Leisure Experiences
List your leisure pursuits, both present and past

1.   Avocations
2.   Applicable skills and knowledge
3.   Accomplishments

STEP5 - DEVELOPING YOUR DRAFT

Reserve a block of time that will be sufficient to write a good first draft - preferably a full morning, afternoon or evening. Remove all distractions and interruptions. Get as comfortable as you can and have all your reference materials ready. If you have been building your netprofile© on www.netprofiled.com you can complete this online.

You may be willing to address the following headings these will aid in assisting you in focusing all of the information on the expertise you have accumulated in your career history. This will specifically target the expertise you have that is important for the role you are applying to.

REMEMBER ALL YOUR CAREER HISTORY IS IMPORTANT BUT ONLY SOME OF IT APPLIES. YOU ARE SELLING EXPERTISE AND AS AN EMPLOYER I WANT TO SEE HOW IT APPLIES TO MY ROLE.

Suggested Headings
  ·  Your personal contact information
  ·  State your career objective
  ·  Profile of your related career experiences
  ·  List of your key skills
  ·  List of your related career positions
  ·  Profile of your most outstanding achievements
  ·  Your related educational qualifications
  ·  Citation of your related memberships

STEP6 - QUALITY MANAGEMENT

Refine what you have written.

Picture yourself as the hiring manager for the job you want!

  ·  Does the substance of the resume catch your attention?
  ·  Are you impressed by what you read?
  ·  Does it match a profile of the kind of person you could use on your team?
  ·  Does it create interest in getting together for an exploratory meeting?
  ·  Would you schedule an interview on the basis of this resume?

STEP7 - PRESENTATION WITH SUBSTANCE

A resume that looks sharp gets attention and stimulates interest in its substance. Match the verbal standard you have set for yourself with an equally high visual standard.

STEP8 - THE VALUE OF ANOTHER OPINION

It is often useful to evaluate your resume through the eyes of one or more of your valued colleagues. Consider contacts whose professional judgement you regard highly. Request a candid assessment of your resume. A caution - the key point is to value your own judgement in filtering the ideas you receive. Make only those alterations that truly improve how you present yourself.

THEN USE THIS POWERFUL MARKETING TOOL WITH CONFIDENCE AND PRIDE KNOWING YOU ARE POSITIONING YOURSELF IN THE COMPETITIVE EMPLOYMENT MARKETPLACE

Your reward for investing your time, effort and careful thinking in producing your Strategic Targeted Resume© will be a thoroughly professional statement of your greatest strengths and interests. You develop enhanced personal confidence in your marketability. You build a base for heightened success in the interview process. You have done the work you are empowered through your own efforts in fully understanding what it is you have to offer. You will be able to clearly demonstrate this at the point of your interview.

Employers’ look to recruit candidates who are focused, have track records that predict success, and are motivated to deliver peak performance. The process of developing your Strategic Targeted Resumes© is a foundation step in portraying how you are a valuable resource. The results demonstrate why there is merit in your candidacy, and how an employer stands to gain by hiring you.

Enjoy your Strategic Targeted Resume© writing will be a life affirming experience one that will assist you in realising that you have a great deal to offer. No two people have had the same career / life experiences; what you have is unique and is of enormous value to any company. We will work with you to market your expertise and assist you in understanding that you have flexibility in using it. Treat it as a key auxiliary aid in making you known to employers. As you put it into use, continue making strategic judgement calls on when, how and with whom you will present this information.

USE IT TO POSITION YOURSELF FOR UNLIMITED OPPORTUNTIES CONGRATULATIONS YOU DID THE WORK WE SHOWED YOU HOW!

Your resume is a highly individualised statement of your work experience, interests and related assets. No two resumes are the same you and your career / life experiences are totally unique and in the great scheme of things very important. Some points that can be considered are the following:

  ·  An effective resume is a sales tool, not an autobiography.
  ·  A descriptive resume is easy to write; a persuasive resume is what works.
  ·  Draw material for your resume from any area of your life an accomplishment is an accomplishment and does not only have to be work related.
  ·  Emphasise experiences that best support your career objective.
  ·  Influence the way others see you by the way you see and describe yourself.

THE POWER IS IN THE DOING! CONVERT THOUGHT INTO ACTION

It must be done by you. For you no one cares about your career the way you do!




© Copyright Netprofiled Pty Ltd 1998-2006
© Netprofiled Pty Ltd