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The Life/Career Success System - Superior Communications

PERSONAL MARKETING COMMUNICATION STRATEGIES

In the ‘Virtual World of Opportunity’ you have the opportunity to open yourself up to a vast array of contacts. You are in a position to control your marketing activity going direct to job boards, company websites and recruiter websites. However you will now need to take responsibility for your direct input into creating the written communications that will be presented to individuals who have the power to hire. In the past many candidates who were seeking employment advancement worked with professionals eg recruiters who were able to assist in writing the resume and the profile information that were sent through to a Human Resources Manager. You can now do that yourself, you are intelligent and capable and with the assistance of the following you will create a powerful communications message about you.

Theories on timing - now is the time for working on the next step

We will now work with you and show you a range of marketing strategies that you will be able to use and we will also work with you in showing you how to write these communications. You will be the person who will determine the best time to present your resume to prospective employers, recruiters or referral sources. The timing of this is a hotly debated issue in career management arenas. Experience does clearly indicate that you may use many strategies - there is no categorical right or wrong on this and many other career management questions.

Find out through experimentation what works for you. Reflect on what has been successful for you and continue to experiment! Some of the following have been successfully used in the past and have a proven track record. Your communication needs to demonstrate that you can advocate your case in a highly professional business like way. You will be able to when creating your written communications direct all your sources to your netprofile©. The following describes the processes involved:

  ·  Send-it-ahead theory - This theory holds your resume plays a key role in paving the way for a personal interview. It emphasises the benefit of giving a concise, well-crafted statement about you, in a form that is considerate of the employers’ time and the demands placed on it. They will be able to review it when it is convenient and will be motivated to speak to you. This needs to be sent with a carefully written cover letter, it is recommended that a referral will also reinforce receptivity. This letter will set a positive tone and positions you to get through on a follow-up phone call about an exploratory meeting. Make use of your networking, coaching and mentoring contacts to assist you with your referrals. Address to me@netprofiled.com
  ·  The leave-it-behind theory - This theory holds that it is best to approach employers through the spoken word. The emphasis is on making telephone calls that are carefully thought through, while informal in style. Direct personal contact is critical, you would need to be fairly assertive and have a great deal of self-confidence. This approach is definitely not for everyone - your resume would serve as a reminder of the experiences you share in conversation, and a reference point to share with others involved in the staffing process. Work with referrals from your networking sources. Address to me@netprofiled.com
  ·  The send-it-afterwards theory - This theory holds that your resume should precisely reflect the needs discovered in conversation with a prospective employer. You will tailor your resume in fine detail to that specific job possibility. Situational relevance is the primary writing principle for custom-designed communications with each and every employer you approach. Address to me@netprofiled.com
  ·  The don’t-send-it-unless-asked theory - This theory has variations, you can send a tailored letter of approach without a resume, emphasising relevant accomplishments. Keep your resume available in case the employer wants it for supplemental information. You can also keep all communication on an oral basis to maximise interaction and feedback. In this case you can send your resume ahead, leave it behind, or follow-up with a resume only to accommodate a specific request. Address to me@netprofiled.com

YOU WILL TRUST YOUR OWN INSTINCTS AND USE YOUR INTUITION YOUR OWN BEST JUDGEMENT IN DECIDING WHAT IS BEST FOR YOU ALWAYS STAY OBSERVANT AND FLEXIBLE AND USE WHAT WORKS

Composition processes that will serve you well
  ·  Brainstorm what you would like to say.
  ·  Create an outline of your thoughts.
  ·  Write a rough draft.
  ·  Edit your letter for any refinements you can make.
  ·  When possible, get an editorial review.
  ·  Build your netprofile online.

Specific guidelines
  ·  Make sure that all your contact information is accurate and complete.
  ·  Define your reader - what concerns or interests is he or she likely to have?
  ·  Define your focus - what is your objective in writing this particular letter?
  ·  Be brief while being thorough - write only one page maximum whenever possible.
  ·  Be personal, but not inappropriately informal.
  ·  Don’t use cliched or hackneyed phrases this is a business letter.
  ·  Choose an editor for comments on substance, style, clarity and technical correctness.
  ·  The appearance of your letter needs to be as strong as the content.
  ·  Develop a database or a filing system for ready reference.
  ·  Build all of the above on www.netprofiled.com

Your message is in the structure

In the introduction
  ·  Make a connection with your reader.
  ·  Mention a prior contact or referral.
  ·  Reference an article written or a talk given.
  ·  Identify your response to an advertisement.
  ·  Define your purpose in writing.
  ·  State your interest in an exploratory meeting.
  ·  In following up on a preliminary contact.
  ·  State your availability for an advertised / unadvertised position.

In the body of the letter
  ·  Provide a concise statement of the experience base you want to leverage.
  ·  Number of years of experience in all aspects of…………..
  ·  A recent degree in………………
  ·  An extensive avocational pursuit of………………….
  ·  Services contributed in…………………….
  ·  Express your enthusiasm
  ·  Use phrases as “highly committed to…..”, a real passion for….”, “lifelong interest in……”, “what I most enjoy……”, “very appealing to …..”, “very motivated and rewarding to…….”, “feel aligned with……”
  ·  Provide details specific to the recipients needs and interests.
  ·  This can involve your highlighted selected accomplishments.
  ·  Key themes in your prior work that are applicable to your new focus.
  ·  Experiences from any area of your life that qualifies and motivates you.
  ·  Refer to your Strategic Targeted Resume©
  ·  Use an introductory phrase such as: for your review, I am enclosing a copy of my resume.
  ·  A netprofile© of the ‘big picture’ of my background..
  ·  The following is a detailed review.

Your conclusion
  ·  State your appreciation.
  ·  Express, for example: Many thanks for…
  ·  Your availability to meet……
  ·  Your advice and perspective on…..
  ·  Consideration of my candidacy…..
  ·  Your thoughtfulness in…….

Final statement
  ·  State your interest clearly.
  ·  I look forward to an opportunity to talk with you in the near future.
  ·  I will call you / e-mail you in a few days to see if we could arrange a time to meet.
  ·  I welcome the opportunity for a personal interview to discuss the strengths of my background and the range of contributing roles I could play.

You are ready to direct all your contacts to your netprofile©

CONGRATULATIONS YOU DID THE WORK WE SHOWED YOU HOW!




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